Reshaping our design process begins with the first R, rethink. With a focus on creating more durable pieces that are also recycle-friendly, we intend to create longer-lasting pieces that have high repurposing value. We are also sourcing safer, sustainably-sourced regenerated or recycled materials that have a lower carbon footprint.
Since 2021, this is our journey so far:
In 2021, we released our GOTS-certified sweater made of 95% organic cotton. GOTS is the leading international standard for processing organic fibres that have been measured transparently and independently.
This was followed by the REA shirt made out of premium Supima cotton, known for its sturdy material and well-made retention.
More recently, we launched The Summer Shirt, made from long-lasting Flax Linen and crafted with our Signature French Seam, a technique that strengthens the structure.