Discovering Wellness through SupraSoft: An Unforgettable Experience
At the heart of the holiday season, we had the amazing opportunity to debut our New SupraSoft™️ Collection during our pop-up at l1vin's Christmas Soirée. The weekend was a vibrant celebration of all things wellness, fashion and relaxation – with l1vin championing not only local brands like DP (most of which are female-led!), but also setting up a meditation session as well as Yoga & Sound Bath all under one roof!
We also had a fabulous moment with the founder of l1vin herself, Diane Chia where she spoke exclusively about l1vin, their latest products, her goals and resolutions for the coming year, and also what DP piece she’s most obsessed with right now ;)
Tell us about yourself - how you founded l1vin and why l1vin? Why wellness?
DC: As an experienced wellness consultant and strategist within the health & wellness industry, I’m passionate about the holistic approach to wellness and a huge advocate for both mental and physical well-being, and there’s one mission that remains constant for me: community building, empowering others and making a difference however big or small that might be.
L1vin is made up of a group of entrepreneurs who have started to understand that the world that we live in isn't really the best environment for our health. We don’t recover like how we used to when we were younger and our bodies need more nutrients/supplements than we used to.
However, in South East Asia, we find a strong lack in these scientifically proven natural health products and that became the very reason why we started l1vin. – to incorporate our traditional health practices with modern science to develop more sophisticated natural health products that will help people, not just us.
Tell us more about your recent new product launch: What motivated you to collaborate with brands alike and incorporate wellness activities like yoga & sound healing for your recent new l1vin product launch and how did this unique combination align with the brand's identity and values?
DC: I just felt it was the perfect time to come together before the end of the year to celebrate Christmas, all those who’ve supported l1vin for the past 2 years, bring the community together and of course, shout out about LIVDREAM. Else Kuala Lumpur was the perfect venue with a beautiful setup for wellness activations and to also bring together some of my favourite local Malaysian brands all under one roof for the weekend and not just making it yet another bazaar, but tying in lifestyle, shopping and good vibes!
What standout features or qualities differentiate the new l1vin product in the market, and how does it bring innovation to your product line?
DC: Here at l1vin, we truly believe in the benefits of nutraceuticals and the concept of nutrition as preventive medicine to help supplement our bodies with the right nutrients to build a healthier ecosystem in our bodies. With that said, we’re also working on remedies to allow our bodies to recover more naturally through our Magnesium Oil series - LIVIATE & LIVDREAM.
LIVDREAM is the result of extensive research and development. With LIVDREAM, we aim to provide a natural solution that promotes relaxation and aids in achieving much-needed restorative sleep by replenishing magnesium levels effortlessly.
The key to LIVDREAM's effectiveness lies in its harmonious combination of high-quality magnesium chloride and specially blended essential oils. Lavender, Neroli and Cedarwood have been thoughtfully chosen for their soothing properties, creating a sublime and calming experience. This unique blend transforms LIVDREAM into the perfect addition to any nighttime routine.
How do you anticipate the new product will impact the market and contribute to the overall success and growth of l1vin, and have you received any early feedback from customers, and if so, what has been the response?
DC: When we launched LIVIATE, a magnesium roll-on to ease muscle aches and pain (that also packed a bit of a punch), our customers loved it for the immediate relief it provided however because of the spice/deep-heat feel, some were sensitive to it and wanted a more relaxing version, hence LIVDREAM was created.
We forget that our skin is our largest organ so the absorption is amazing when topically applied and many have said that they’ve had less difficulty falling asleep, and staying asleep and like me, attest to deeper sleep and even vivid dreams!
What do you like about yoga & sound healing? Has that helped you as a person and as an inspiring entrepreneur yourself?
DC: I used to be a massive HIIT junkie but with age (lol), I have learnt to appreciate slowing down and the importance of the connection between the mind, body and soul. I meditate every day, practice yoga regularly and when I have more time, love sound healing sessions simply because of the endless benefits each offers. Entrepreneurship can be lonely, tiring and extremely fast-paced so for me to be the best version of myself, I too need to be “selfish” and take that time for myself.
Were there any shared values among the brands that participated in the pop-up? Tell us more about what you love about these shared values.
DC: Most of the brands are female-founded which I find extremely inspiring! I love how we can come together and support one another - there’s nothing I love more than building an ecosystem that fosters empowerment and community.
Since you’re a fan of DP :) , tell us your favourite SupraSoft product! How did we add value to your active lifestyle?
DC: Definitely the reversible bodysuit because it’s buttery soft, and chic and I just love the colours. It’s so easy to dress it up or down for any occasion. As I get older, I appreciate clothing that fits my body, not something I try to fit into, if you catch my drift so the entire range is perfect for someone like me.
Tell us more about your goals & resolutions for you and the brand! Are there any cool plans or future collaborations or new products planned up for next year?
DC: Gosh, the aspirations are endless (as they should always be!). I’d love for l1vin to be a household name and staple, to continue to make a difference in people’s lives, to grow our product range without compromising on quality and to be recognized internationally! I’d also love to create a l1vin wellness hub at my senior living resort, Millennia Village!
You can find our newly launched Suprasoft™️ Collection on our online store here and don’t forget to check out l1vin’s latest launches here!
Love,
Paula